The pack has more to say

Packaging runs out of room long before the information does. A scan opens as much space as you need — and unlike printed text, you can correct it after the run has shipped.

Not sold separately. Every plan does all three — authenticate, redirect and display. Pick the behaviour that fits each batch, and change it later without reprinting.

You design what the holder sees

Different information wants a different layout. A warranty card, a document library, a business card and an allergen declaration are not the same page with different words in it.

Scan-result templates are built per use case, so each type of code opens something shaped for what it has to say. It renders in the phone browser — nothing to install, nothing to update.

A phone showing product information returned by a scan

Common uses

  • Regulatory information – ingredients, allergens, safety data, compliance marks
  • Provenance – origin, manufacture date, chain of custody
  • Care and service – washing symbols, maintenance schedules, spare parts
  • Documents – manuals, certificates and warranty cards without a paper insert

Where Display becomes a passport

A Digital Product Passport is a specialised form of Display — but one where four different audiences each see a different authorised section of the same record. That access control is why it is a separate add-on rather than another template.

Talk to us about display

info@optrical.com +44 (0)114 352 0777