Market sector
FMCG & Food
High volumes and thin margins make security a question of cost per unit. The protection has to be cheap enough to apply to everything, and obvious enough that a shopper notices when it is missing.
The problem
What we see in this sector
- Refill and passing off – genuine containers refilled with inferior product
- Grey market diversion – stock moving between territories against agreements
- Copycat packaging – lookalike trade dress at the point of sale
The response
What we typically supply
- Security tapes for shrink sleeves
- Tamper-evident closures
- Redirect codes for campaigns
- Scan analytics by region
Both layers, one supplier
The physical label proves the carrier is genuine. The code proves this particular unit is. We make both, so they are specified together.
Talk to us about FMCG & Food
info@optrical.com
+44 (0)114 352 0777