Scan rate by run
What share of a production run was ever scanned, by batch, region or pack format — a read on reach that sell-through data does not give you.
For marketing and brand teams
Not how many scans. Which units, and what happened next.
A shared campaign link counts scans. It cannot tell you that the units in one region are scanned twice as often as another, or that a particular pack is scanned repeatedly months after purchase — because every unit is pointing at the same link.
Per-item identity turns the same QR code on the same pack into a measurement instrument, without changing anything about how it is printed or applied.
What you can measure
The questions a campaign counter cannot answer
Repeat engagement
Whether a unit is scanned once at purchase or returned to over months. Reordering, refills and instructions all look different from a single first scan.
Place and time
Where and when scanning actually happens — in aisle, at home, or long after. Useful for deciding what the code should show at each of those moments.
What makes it usable
Change the destination after the print run
The code is printed once and the destination is editable for its lifetime, so a campaign can move on without reprinting packaging. The scan history stays attached to the unit across every change.
Which means analytics here is not a post-mortem — you can act on it while the product is still on the shelf.
See it on your own product
Tell us the pack and the campaign, and we will show you what the record would look like for a single run.
info@optrical.com
+44 (0)114 352 0777