Impossible travel
One identifier scanned in Rotterdam at nine and in São Paulo at eleven. Not a busy campaign — a cloned label, flagged automatically rather than found by chance.
For brand protection and security teams
A counterfeit does not announce itself. Its scan pattern does.
A copied label carries a copied code. That is the moment it becomes detectable: two units now share one identity, and the platform is watching that identity rather than the campaign it belongs to.
Nothing here depends on the counterfeiter making a mistake in the artwork. It depends only on the copy being scanned somewhere, by someone, at some point — which is the one thing a counterfeit has to do to reach a customer.
What surfaces
Three signals that mean copy
Duplicate identity
A code that should be scanned once on opening, scanned repeatedly from unrelated places. The pattern separates a shared pack from a duplicated one.
First-scan claims
The first scan of a unit can be claimed by the buyer. A later claim on the same identity is a question worth asking, and the record answers it.
Why it holds up
The record you hand to an investigator
Every signal resolves to a per-code timeline: first scan, every scan since, and where each came from. That is evidence in a form an enforcement team, a marketplace or a court can read — not a dashboard number.
Export it as CSV or PDF on any plan. Push it into your own case management over the API on higher tiers.
Strongest with a label that cannot be copied
Scan analytics tell you a copy exists and roughly where. A micro-optic label stops the copy being convincing in the first place, and the two together close the loop: the optics make counterfeiting hard, the data shows you where it is still being attempted.
Bring us a suspected copy
Send the product, the code and where it surfaced. We will show you what the record says about that unit and what the signals would have caught.
info@optrical.com
+44 (0)114 352 0777