What traceability means here

Traceability is knowing which one — not how many

Traceability is the ability to follow a single physical item through the world after it leaves you: which unit it is, where it has been seen, when, and by whom. Not the batch it came from, and not how many of them shipped — that one.

It needs three things. The item has to carry an identity that is unique to it. That identity has to be readable by whoever encounters the item — a customer, an inspector, a distributor. And every reading has to come back to a record you can query later. Miss any one and you have a label, not traceability.

Everything below is those three things: what the code can do when it is scanned, and what the resulting record can tell you.

A micro-optic label on a product carrying a QR code and a unique serial number

The core difference

Every code is a unique identity — not a shared link

Most QR platforms point thousands of codes at the same URL. Scan any of them and the system sees the same thing: a hit on one link.

QRSys issues every single code its own identity. Each one carries an individual scan history, a first-scan claim, a geographic footprint and a fraud profile — so you know which physical item was scanned, where, and when. That is the difference between a QR generator and knowing what happened to your product after it shipped.

Start where you are

Our secure labels, or your own QR

The platform works with any code. Print QRSys codes into your existing artwork and run them through the presses you already use, and everything works the same way.

When the threat model justifies it, move the same codes onto our tamper-evident micro-optic labels. Nothing about the platform changes — the physical layer gets harder to defeat.

About secure labels

The same code printed on plain artwork and on a micro-optic secure label

What a code can do

One code, two answers

Authenticate

Prove this specific unit is genuine. Anti-counterfeiting, recall, custody chain.

Authenticate

Display information

Rich content at the point of scan — batch, origin, care, documents. No app.

Display information

These are behaviours, not products. Every plan does both, and a batch can be switched from one to the other after the labels are printed.

After the print run

Printed once. Editable for the life of the product.

A code on a pack is usually a decision you cannot take back — whatever it pointed at on the day of printing is what it points at for years. Ours is not like that. The identifier stays fixed and registered; where it resolves, and what a scanner is shown when it gets there, stay yours to change.

Move a campaign on without reprinting packaging. Correct care instructions after a formulation change. Swap a launch page for a support page once the product has shipped. Add a document when a regulator asks for one. The label on the shelf never changes, and the scan history stays attached to the same unit across every one of those edits.

How editable destinations work

One code printed once, resolving to a launch page in March, a recipe hub in June and a winter promotion in November, with no reprint

What happens on a scan

From the phone to the record

Scan, verify, check, result, outcome. The same five stages run whichever behaviour a batch is set to — what changes is where the code resolves and what the scanner is shown.

Every step is logged against that individual code, which is what turns a scan into evidence rather than a click.

Scanner journey for the authenticate, redirect and display behaviours, from scanning the code through UID lookup and logging to the result screen and the analytics it feeds

How it works

From print to insight, one flow

  1. Generate

    Issue codes in bulk, each with its own identity, laid out for your label or pack.

  2. Print

    Onto your own artwork, or into our micro-optic secure labels. Codes are registered before anything ships.

  3. Scan

    Anyone with a phone camera opens the code. No app. Every scan flows back tied to that individual item.

The platform

Anyone can make a QR code. We tell you what happens next.

Scan Insights

Live scan maps, per-code timelines, and fraud signals including impossible-travel and clone alerts.

Scan Insights

Label Studio

Design labels with your logo, code and secret text, then impose hundreds per sheet for print.

Label Studio

In every plan

What you get, whatever the use case

Quotas differ by plan. The capabilities do not — every code issued on any plan carries its own identity, its own scan history and the full set of behaviours.

  • A unique identity per code – not a shared URL printed thousands of times
  • Editable after printing – where the code resolves and what it shows, changed without a reprint
  • Scan analytics – time, location and device for every scan, per item
  • Fraud signals – impossible-travel, clone alerts and first-scan claims
  • Label design and imposition – artwork through to a press-ready sheet
  • Export without lock-in – CSV, PNG and PDF on every plan

Sectors

One platform, many supply chains

The same per-code intelligence works whether the item is a pharmaceutical carton, a woven garment label or an excise stamp — what changes is the threat model and what a scan should return.

Pharmaceuticals need serialisation and patient-facing verification. FMCG needs cost per unit low enough to apply to everything. Luxury needs security that survives scrutiny at the point of sale. Automotive needs a check a distributor can perform on the shelf in seconds.

One per-code platform feeding pharmaceuticals, FMCG, luxury and automotive, each with what a scan is set up to return

Pricing

Sized to how you actually use it

Two numbers drive a plan: how many unique codes you issue, and how many scans they serve. Those look very different for anti-counterfeiting and for campaign redirects, so we quote against both rather than publishing a single ladder.

Your codes never stop working. Verification and redirection always resolve, whatever your quota position. Detailed analytics pause; the code does not.

Pricing

See it on your own product

Send us a pack or a label artwork and we will show you what a scan returns.