Print once, change anything

The code on the pack is fixed for the life of the product. Where it sends people is yours to change whenever you like.

Not sold separately. Every plan does all three — authenticate, redirect and display. Pick the behaviour that fits each batch, and change it later without reprinting.

Campaigns without a reprint

Point this quarter’s run at a promotion, then a registration form, then a recall notice — without touching artwork or the stock already on shelves.

Website, app store, maps, phone, email or social profile. Every redirect is logged, so you can see which packs, regions and time windows actually drove traffic.

One printed code being repointed to three different destinations

What you get

  • Editable destinations – change the target of a live code at any time
  • Batch-level control – send different production runs to different places
  • Scan analytics – volume, timing and location, per code
  • Recall ready – repoint an entire batch to a notice in minutes

Talk to us about redirects

info@optrical.com +44 (0)114 352 0777